Echo Studio
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Chief Marketing & Sales Officer
New York City, New York, United States
Marketing, Part-time, 2+ years of experienceREMOTE OK

Summary of results to be achieved:

Reporting to the CEO, Adrien Harrison, the CMO will lead all of Echo Studio’s marketing efforts.

At its core, your role is to find and land clients, while also finding new ways of providing satisfaction from our products and services at lower cost and with greater ease.

The role serves to drive continued revenue growth through new leads, customer acquisition, and through communicating the value of ES’s products and brand to the marketplace. Responsibilities span multiple marketing functions including acquisition marketing, analytics, product marketing, content, brand, and CRM.

Minimum Requirements:

2 years leading marketing efforts and closing high-ticket clients

Extensive experience with lead generation, qualification, market research, and data science

Excellent written/verbal communication skills in English

Comfortable working in a fast-paced and dynamic environment

Ability to multi-task, prioritize, and manage time effectively

Duties:

Work with other members of the leadership team to set and define the company’s long-term revenue and growth goals

Set current and long-term goals, metrics and tasks for internal and external (for clients) marketing teams, communicating and working with other departments to accomplish objectives

Develop a scalable marketing strategy that will ensure the company achieves our long term goal to 2x revenue year over year

Identify talent and hiring needs, and recruit, build, and grow a high-performing team. Ensure the team has all of the tools and resources they need to do their best work.

Provide leadership to Echo Studio’s marketing and product teams by guiding and encouraging marketing managers and individual contributors to adapt, improve, and achieve their objectives

Develop and maintain a regular communication cadence with all levels of the organization, including finance, operations, product, and customer operations to ensure that all teams are aligned and aware of marketing team activity. Report on team leanings and progress toward growth goals on a weekly basis to the rest of the leadership team and present monthly to the company

Partner with VP of Finance to develop and implement the marketing team budget and forecast revenue

Prioritize the team’s projects and develop the framework for how the marketing team prioritizes projects, and allocate resources accordingly. Lead quarterly and annual planning process for marketing team.

Work closely with the data team to set up an attribution model and a marketing program that’s transparent, efficient, and accountable

Build out Echo Studio's acquisition program from the ground up, including hiring the team, improving current channels, and opening new acquisition channels

Lead all non-paid acquisition channels, including Echo Studio’s affiliate program, conferences & events, and partnerships

Have a deep understanding of both the “information economy” and the competitive landscape that Echo Studio operates its business in, and find opportunities in the market for growth

Market Research, Immersion & Validation (uncover problems in our market)

Product Development (create solutions that solve those problems)

Maintain a Strong Unique Selling Proposition (ensuring our offer always beats any competition)

Digital Marketing (maintaining strong client relationships, increasing our exposure and reach into new markets, engaging with our community)

Sales Optimization / Conversion Rate Optimization (making sure we’re getting more people into our funnels and getting them to buy higher-return products)

Standards for Results:

A consistent track record of meeting or exceeding revenue and lead goals, with the ability to communicate which actions and decisions led to your success

Demonstrated success leading our high-performance marketing teams in our hyper-growth environment

Extraordinary leadership, interpersonal, and analytical skills

You are an excellent communicator, both internally and to the public

Proven talent management experience with ability to attract, develop, and retain top performers in a world-class marketing organization

Strong collaborator at the leadership level, while also being comfortable doing the day to day legwork required to scale the organization

You have a strong work ethic, are self-motivated and have a growth mindset

Tech-savvy and up-to-date on marketing tools, platforms and resources

Market Research, Immersion & Validation

- reach out and conduct Strategy Sessions with 10 prospects on the phone per week (2 per weekday)

Product Development

- create customized solutions for all of our landed clients that our Head of Content can create

Maintain a Strong Unique Selling Proposition

- research all of our competitors, track their progress and offerings, find ways we can beat them, and repeat quarterly

Digital Marketing

- everyday, find out the best way to reach our clients, get them into our funnels, engage with them by phone, by email, and on all social medias

Sales Optimization / Conversion Rate Optimization

- making sure the people in our funnels are buying higher-return products and services from us, and our conversion rate is going up compared to the month before